Cambria: Transparency across 18 sites

Battery health is now visible across all 18 Invicta and Grange sites, surfaced on search results pages and in-store boards alike, so guests see the same transparent information online and on the forecourt, building trust from the first click to the final decision.

18 sites

across 3 dealer groups

1,000+

vehicles

The Challenge

Cambria wanted to embed transparency across its network and build reassurance for its guests, making battery health visible everywhere they engage with EV stock. Just as important, the tool had to be something their operators would actually pick up and use day-to-day.

The Solution

Generational was deployed nationally across all 18 Invicta and Grange sites, and integrates directly into Cambria’s web platform via API – powering custom clickable battery health widgets on its EV listings. Cambria has led the way in surfacing battery health directly on the vehicle search results page, giving guests reassurance at the earliest point in the funnel and helping them compare vehicles before they click into a listing. The same data feeds interactive boards in dealerships, so guests see consistent information online and in person.

The Result

Battery health is now surfaced on the vehicle search results page, embedding transparency throughout the purchase journey. Interactive boards in retail sites pull through the same data, so guests see consistent battery health information online and in person.

Key Stats

18 sites across 3 dealer groups
1,000+ vehicles
Battery health widgets embedded in listings via API

"With battery health becoming the new mileage and real-world performance indicator in the EV age, Generational’s quick, simple testing and certification process allows customers to make fully informed purchase decisions"