Smiths Motor Group: Faster EV sales and lower stock risk
Smiths is a franchise group with a substantial used car operation across Peterborough and Ilkeston. Generational was embedded into its used EV process to certify stock and give customer transparency and reassurance. The result is a more confident approach to buying, valuing and selling electric vehicles - helping Smiths reduce inventory risk and improve stock turn.
85+ Years
Family-owned since 1940
5 Brands
Across the group
2 Regional Locations
Peterborough and Ilkeston
The Challenge
Smiths is a franchise group with a substantial used car operation across Peterborough and Ilkeston. The challenge was to sell EV stock and part-exchanged EVs faster, de-risk inventory and build EV confidence across its buyers.
The Solution
Generational was embedded across all of Smiths' franchise sites, certifying their stock and incoming part-exchanges. Generational worked closely with the team, providing ongoing support as EV volumes grew.
The Result
A more confident approach to buying, valuing and selling electric vehicles - helping Smiths reduce inventory risk and improve stock turn.
Key Stats
- Group-wide EV battery certification
- Franchise and non-franchise stock covered with a single, simple process
- Faster stock turn and lower inventory risk
- Greater confidence for buyers and sales teams
