Smiths Motor Group: £300,000 of annual impact

Smiths is a franchise group running a substantial used car operation across Peterborough and Ilkeston. Generational was embedded across all four franchise sites to certify stock and incoming part-exchanges — turning EVs 10 days faster, de-risking inventory, and delivering an estimated £300,000 in total annual impact.

£300,000

Total annual impact

10 days

Faster stock turn for tested EVs

£20,000

Saved from avoided bad-battery risks

The Challenge

Smiths is a franchise group with a substantial used car operation across Peterborough and Ilkeston. The challenge was to sell EV stock and part-exchanged EVs faster, de-risk inventory, and build EV confidence across its buyers.

The Solution

Generational was embedded across all of Smiths’ franchise sites, certifying their stock and incoming part-exchanges. Generational worked closely with the team, providing ongoing support as EV volumes grew.

The Result

£300,000 annual value across 4 sites.

Key Stats

10 day faster stock turn for tested EVs, meaning additional gross margin and reduced holding costs

Estimated £20,000 saving from avoided bad-battery risks

£300,000 total annual impact