Motorpoint: the UK’s largest independent used car retailer
Motorpoint operates 2 dedicated prep centres handling 70,000 vehicles per year, plus 22 UK retail stores nationwide. After rolling out Generational nationwide, tested EVs consistently outsell untested stock by 4 days. The result is reduced holding costs, faster cash flow and stronger margins across the entire network.
4 days
Faster stock movement
70,000
Vehicles prepared annually
22
Sites across the UK
The Challenge
Motorpoint is the UK's largest independent used car retailer, preparing more than 65,000 vehicles a year. To maintain the quality of their retail stock, they needed a battery health solution that was fast, affordable, and easy to adopt across a large workforce, including the staff handling part-exchanges. Their incumbent hardware was time-consuming, not user-friendly, and did not cover the full range of EVs and PHEVs they handled. They needed a tool that fit the workflows of their high-volume prep sites, caught vehicles below their quality threshold before further spend, and gave customers full transparency on the cars they buy.
The Solution
Generational helps Motorpoint deliver on their vision of unrivalled choice, value, and quality. Retail sites use test kits to check part-exchanges as they arrive. High-volume prep sites run the test at first point of inspection in under two minutes, so vehicles that fail the threshold are caught before further spend. Buyers see a plain-language battery health result alongside the car, so they know exactly what they're getting.
The Result
BEVs tested with Generational sold 4 days faster than untested BEVs across Motorpoint’s 22 stores, online and over the phone. This improvement significantly reduces holding costs, lifts profitability, and frees up cash flow.
Key Stats
- 4 days faster stock turn for tested BEVs
- 97% of EVs tested recorded battery health above 90%
