Smiths Motor Group: Faster EV sales and lower stock risk

Smiths is a franchise group with a substantial used car operation across Peterborough and Ilkeston. Generational was embedded into its used EV process to certify stock and give customer transparency and reassurance. The result is a more confident approach to buying, valuing and selling electric vehicles – helping Smiths reduce inventory risk and improve stock turn.

85+ Years

Family-owned since 1940

5 Brands

Across the group

2 Regional Locations

Peterborough and Ilkeston

The Challenge

Smiths is a franchise group with a substantial used car operation across Peterborough and Ilkeston. The challenge was to sell EV stock and part-exchanged EVs faster, de-risk inventory and build EV confidence across its buyers.

The Solution

Generational was embedded across all of Smiths’ franchise sites, certifying their stock and incoming part-exchanges. Generational worked closely with the team, providing ongoing support as EV volumes grew.

The Result

A more confident approach to buying, valuing and selling electric vehicles – helping Smiths reduce inventory risk and improve stock turn.

Key Stats

Group-wide EV battery certification
Franchise and non-franchise stock covered with a single, simple process
Faster stock turn and lower inventory risk
Greater confidence for buyers and sales teams