About us
At Generational, we're on a mission to accelerate the global transition to sustainable transportation. As a pioneering net zero automotive start-up, we want to pave the way for widespread and user-friendly electric cars.
>100,000
>30
Vehicle brands
Hours of testing
Our mission
Vehicle engineering is in our DNA
Our founding team is made up of automotive software engineers and data scientists with expertise from Red Bull Racing, Imperial College London and the University of Cambridge.
We have experience developing tools for some of the biggest names in the automotive world, including Hyundai, Kia and Mercedes-Benz.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=567,h=371,fit=crop/Awvr7R6PEBT7zQpr/adobestock_850813732-AGB4GLB8LbF5ko4q.jpeg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=328,h=218,fit=crop/Awvr7R6PEBT7zQpr/adobestock_850813732-AGB4GLB8LbF5ko4q.jpeg)
Electric power units, regenerative braking and batteries are not new to the world of high-powered vehicles. The use of hybrid technology in F1 began in 2009 with KERS (Kinetic Energy Recovery System) and has evolved significantly since then.
Electric components in F1 serve to increase efficiency and provide a power boost, rather than being the primary source of propulsion, but there is a significant overlap in a lot of the technologies now being used in mass-market EVs.
Deep experience in EV technology
EV battery assessments
We realised that with the shift to fully electric power, age and mileage would no longer be enough to value and have confidence in vehicles.
Batteries are fundamental to the function and performance of EVs, but battery health and degradation are not currently transparent to buyers.
We saw the urgent need for simple and easy battery testing and launched Generational in 2023.
Awards
Our innovations have been recognised by leading institutions in the green technology and automotive sectors.
![a green tech logo with the words green tech alliance](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=138,h=132,fit=crop/Awvr7R6PEBT7zQpr/greentech-logo-smaller-AzG7G6D19xu1PGoB.png)
![a green tech logo with the words green tech alliance](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=124,h=123,fit=crop/Awvr7R6PEBT7zQpr/greentech-logo-smaller-AzG7G6D19xu1PGoB.png)
![a logo for the maschallence challenge](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=130,h=111,fit=crop/Awvr7R6PEBT7zQpr/1522523652477-d95g6M0qbZHoL3Rg.png)
![a logo for the maschallence challenge](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=155,h=124,fit=crop/Awvr7R6PEBT7zQpr/1522523652477-d95g6M0qbZHoL3Rg.png)
Greentech Alliance Member
We're honoured to be part of the Greentech Alliance, a community of promising start-ups and scale-ups in the green technology sector. This membership amplifies our efforts to drive sustainable innovation in the automotive industry.
MassChallenge
We're proud to have been selected to join the MassChallenge program. MassChallenge is a global organisation, known for identifying and accelerating high-potential net-negative carbon startups across all industries.
COMING SOON
Big announcement – coming soon!
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=135,h=115,fit=crop/Awvr7R6PEBT7zQpr/adobestock_267306799-AoPGQ9W3DohpQqL9.jpeg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=155,h=124,fit=crop/Awvr7R6PEBT7zQpr/adobestock_267306799-AoPGQ9W3DohpQqL9.jpeg)
APC TDAP Grant Recipient
Generational has been awarded a grant from the Advanced Propulsion Centre's Technology Developer Accelerator Programme (TDAP). This prestigious program supports the development of innovative low-carbon automotive technologies in the UK.
![the advanced propulsion propulsion propulsion propulsions for the advanced propulsion propulsion](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=289,h=98,fit=crop/Awvr7R6PEBT7zQpr/apc-uk-master-brand-mark-cmyk-colour-grey-text-A1aJaLkzlKi85jo5.webp)
![the advanced propulsion propulsion propulsion propulsions for the advanced propulsion propulsion](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=264,h=91,fit=crop/Awvr7R6PEBT7zQpr/apc-uk-master-brand-mark-cmyk-colour-grey-text-A1aJaLkzlKi85jo5.webp)
Join us in shaping the future of mobility.
Whatever your needs, we are available to chat.
Subscribe to our newsletter.
Get exclusive updates on electric vehicle battery assessment.
7 Bell Yard, London, WC2A 2JR, UK
© 2024 Generational Technologies Ltd.
Company No. 12677491