About us

At Generational, we're on a mission to accelerate the global transition to sustainable transportation. As a pioneering net zero automotive start-up, we want to pave the way for widespread and user-friendly electric cars.

>100,000

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Vehicle brands

Hours of testing

Our mission

Vehicle engineering is in our DNA

Our founding team is made up of automotive software engineers and data scientists with expertise from Red Bull Racing, Imperial College London and the University of Cambridge.

We have experience developing tools for some of the biggest names in the automotive world, including Hyundai, Kia and Mercedes-Benz.

Electric power units, regenerative braking and batteries are not new to the world of high-powered vehicles. The use of hybrid technology in F1 began in 2009 with KERS (Kinetic Energy Recovery System) and has evolved significantly since then.

Electric components in F1 serve to increase efficiency and provide a power boost, rather than being the primary source of propulsion, but there is a significant overlap in a lot of the technologies now being used in mass-market EVs.

Deep experience in EV technology

EV battery assessments

We realised that with the shift to fully electric power, age and mileage would no longer be enough to value and have confidence in vehicles.

Batteries are fundamental to the function and performance of EVs, but battery health and degradation are not currently transparent to buyers.

We saw the urgent need for simple and easy battery testing and launched Generational in 2023.

Awards

Our innovations have been recognised by leading institutions in the green technology and automotive sectors.

Greentech Alliance Member

We're honoured to be part of the Greentech Alliance, a community of promising start-ups and scale-ups in the green technology sector. This membership amplifies our efforts to drive sustainable innovation in the automotive industry.

MassChallenge

We're proud to have been selected to join the MassChallenge program. MassChallenge is a global organisation, known for identifying and accelerating high-potential net-negative carbon startups across all industries.

COMING SOON

Big announcement – coming soon!

APC TDAP Grant Recipient

Generational has been awarded a grant from the Advanced Propulsion Centre's Technology Developer Accelerator Programme (TDAP). This prestigious program supports the development of innovative low-carbon automotive technologies in the UK.

Join us in shaping the future of mobility.

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